You don’t need to offer financing in every sales conversation. But there are moments when it can make the difference between “thinking about it” and signing the contract.
Use it when price isn’t the problem, but payment timing is
If a prospect says they love the product but can’t pay up front, that’s your cue. You’ve won the value argument. Now it’s just about making the numbers work on their side.
That’s when financing becomes a helpful option, not a sales tactic.
Spot the signals
Financing is worth offering when:
- A buyer is hesitating over budget or timing
- You’re negotiating with a cash-conscious startup or small business
- A stakeholder says “we want this, but need to spread the cost”
- You’re pushing to close an annual deal before the quarter ends
It’s not a discount. It’s a way to remove friction without changing your terms.
Keep it optional, not pushy
You don’t need to lead with it. Just have it in your back pocket.
If helpful, we can offer monthly payments through financing. You’d still be on an annual contract, but with a more flexible schedule.
With Lemon, your customer pays monthly. You get paid up front. And you turn a maybe into a yes, without giving anything away.
