About Lemon
Our mission
To give SMBs access to the critical tools they need to succeed, by making software accessible and affordable.
Software has eaten the world. Every business, no matter its size, runs on software. Whether it’s managing projects, handling finances, or communicating with customers, software is the foundation of any organisation. And this reliance on SaaS is only going to grow.
We get it. We know that software can be expensive, especially when you’re just trying to keep the lights on and grow your business. That’s why we’re here to help small and medium sized businesses (SMBs) break free from the financial barriers that make essential tools feel out of reach.
We make it simple. We make it affordable. And most importantly, we make sure these businesses get the software they need to thrive, in a way that works for them.
Our story
Lemon was founded in 2023 by Matt Bird and James Lewis. We partner with SaaS providers globally and currently offer financing to UK-based SMBs. But that’s just the beginning—our plans include expanding internationally to bring our solution to businesses across the globe.
Financing for SaaS has typically favoured providers over customers. You know, where you can trade future revenue for upfront cash? Whilst great for many SaaS companies, what about their customers? We believe there should be immediate value for the customers who spend their hard earned money on software. We know things could be done better, so that’s why we’re here.
One of the biggest problems with financing is the cost that is passed on to you (and us!) for using it. We know first hand as that’s the business model we initially wanted to launch. The cost would have been 20%+ just to use finance. That didn’t make too much sense, especially when we’re trying to save companies money on their SaaS.
Today, banks connect their funds to Lemon, giving us a direct line of funding directly from the bank at the best possible rates. This means seamless, cost-effective financing for businesses - a true win-win.
Our investors
Founding team
Matt Bird
Co-Founder / CEO
A serial entrepreneur in the recurring payments space. Third time founder.
James Lewis
Co-Founder / CPO
Experienced in building products in b2b, SaaS and AI scaling companies.
Matt Parke
CTO
A seasoned hands-on engineer who has led teams and worked across many sectors including financial services.
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