You’ve delivered results. The customer’s happy. Now it’s time to renew... and suddenly you’re back in a negotiation over price.
It’s a common pattern: the buyer wants to keep going, but pushes for a discount or shorter term because of budget. That puts pressure on your team to bend, even when the value is clear.
But discounting at renewal doesn’t just shrink margins. It trains customers to expect it.
Why renewals trigger pricing pressure
It’s rarely about dissatisfaction. The product’s working. The account is healthy. But:
- Budget approval is harder than it was last year
- Finance teams want smaller commitments
- The annual lump sum feels painful, even if the price is fair
That’s when the negotiation starts heading toward discounts, unless you’ve got another lever to pull.
Avoid discounts by offering flexibility
Instead of dropping your price, offer monthly payments through financing. With Lemon, your customer gets a payment structure that works for them, and you keep your full pricing and term.
You stay paid upfront. They stay happy.
How Lemon helps
Lemon lets you offer flexible payment terms on renewals without compromising your price. We finance the contract, collect repayments from the customer, and pay you in full right away.
You don’t have to negotiate down your value to keep your customer.
