Some buyers love your product, but the upfront cost is a blocker. Maybe they don’t have the cash right now, maybe it doesn’t fit their procurement cycle, or maybe they’re just not ready to commit to a big outlay. Either way, it slows down the sale — or stops it entirely.
Offering financing helps remove that obstacle without changing your price or weakening your terms.
Why it works
When you offer flexible payment options, you’re making it easier for the buyer to say yes. That means:
- Less friction in the sales process
- Fewer deals getting stuck at the budget approval stage
- A smoother path to closing, especially for SMBs or mid-market teams with tighter cash flow
It’s not about being cheaper, it’s about being more accessible.
How Lemon fits in
With Lemon, you can offer monthly payment terms while still getting paid upfront. Your customer pays in instalments. Lemon pays you the full amount on day one. You keep the benefits of annual contracts: upfront cash, lower churn, predictable revenue, without forcing the buyer to pay everything at once.
It makes your pricing more flexible, without being flexible on price.
In a tighter market, that can be the difference between a “maybe later” and a signed deal this month.
