Budget objections are one of the most common ways SaaS deals get stuck, or quietly disappear. The buyer loves the product, the team’s excited, but someone in finance says, “We just don’t have the budget for this right now.”
At that point, it’s not a question of value. It’s timing and cash flow. And there are ways to work around it without discounting or dragging the deal out for months.
Understand the real objection
“Budget” can mean different things. Sometimes it’s a genuine cash constraint. Other times it means the spend isn’t approved this quarter, or the cost doesn’t fit their internal procurement thresholds. Ask questions to find out what kind of obstacle it is, and who’s behind it.
Break up the cost
If the buyer wants the product but can’t commit to the full upfront price, consider offering monthly or quarterly payment options. Smaller instalments are easier to approve, especially for smaller teams or departments with limited budgets.
The problem is, that often means giving up the benefits of annual billing: cash flow, commitment, and predictability.
Offer customer financing
This is where Customer Financing shines.
With Lemon, you can offer your customer monthly payments while still getting paid the full annual contract value upfront. Lemon handles the financing and repayment, so there’s no risk or follow-up on your side.
The buyer gets a pricing structure that fits their budget. You close the deal, get the cash, and move on to the next one.
It’s one of the cleanest ways to turn “we don’t have budget” into “let’s get this signed.”
