Offering monthly payments makes your pricing more accessible — but it usually comes at a cost. You get less money up front, less predictability, and more risk if the customer churns early.
So how do you offer flexibility without sacrificing your cash flow?
The trade-off with traditional monthly billing
When you offer a monthly plan, you're essentially fronting the cost of delivery. You're providing the full value of your product or service, but collecting revenue in small chunks over time.
That can work for well-funded companies, but for early-stage or bootstrapped teams, it creates a cash gap. You may need to raise more money, delay hiring, or hold back on growth investments just to stay afloat.
How to keep the cash without losing the deal
This is where customer financing helps. With Lemon, you can let your customer pay monthly while still receiving the full annual contract value up front.
Here’s how it works:
- Your customer signs an annual contract
- They pay Lemon in monthly instalments
- You get paid the full amount on day one
It’s simple, off-balance sheet, and doesn’t require you to change your pricing or billing systems.
You keep the cash flow benefits of annual contracts, while offering the payment flexibility your customers want.
